Lisa Zenzen Baker, 1961-2003


Monday, March 26, 2012

Facebook update

Online ad brings
many to web page

On Sunday at 1 p.m. an ad began appearing on the Facebook page of people living in seven Zip Codes on either side of the Hudson River. Clicking on the ad brought up the web page

In the first nine hours, more people viewed that page than had seen it an any prior week. And as of this writing Monday evening, the visitors are still coming.

An interesting statistic has emerged from the data on this campaign: Only one third of the visitors have clicked on the ad. The rest came to the site direct.

It means people are talking about the web page. Those who who clicked the ad were then letting other people know about it.

The current ad was a second attempt to promote the page. A first one last week produced very little response and was soon canceled. Then a new one was created and it worked.

The next step is to run the current ad again, this time targeting the rest of the Capital District. An exact date has not been set but it will be in the next week or so.